Product Debt Calculator
Measure and visualise the weight of technical, workflow, knowledge and decision debt in your product.
Try the tool AVAILABLE FOR IMPACT IN Q3
PRODUCT Strategy DESIGN
ACCELERATION
with AI.
HELLO, I'M
Tania Vieira
Your product teams are moving fast. Your design thinking isn't keeping up. Discovery gets skipped. Research sits unread. Decisions get made without the evidence that was already there. The problem isn't speed. It's that no one is connecting insight to direction. That's where products drift, teams misalign and opportunities get missed. I've spent the last 16+ years helping organisations close that gap by connecting insight, strategy and execution.
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Years building digital products
Building digital products across Enterprise software, B2B SaaS, regulated industries and operationally complex environments.
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Products shipped
Across SaaS platforms, web and mobile apps, enterprise systems, internal tools and operational workflows.
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Professionals empowered
Helped designers and professionals develop new capabilities, strengthen their practice and grow into their next role.
ABOUT ME
Turning ambiguity into outcomes
For over 16 years, I've worked across enterprise software, B2B SaaS, regulated industries and operationally complex environments.
My experience spans banking, utilities, compliance, mobility, scientific publishing, freight management and digital transformation initiatives.
I've built research programmes, established design practices, mentored professionals and helped organisations connect user insight with product direction.
Today, I work at the intersection of product strategy, systems thinking and AI-enabled execution, helping teams move from ambiguity to clarity and from ideas to outcomes.
DESIGN LEADERSHIP PRODUCT DISCOVERY AI-NATIVE PROTOTYPING DESIGN SYSTEMS UX RESEARCH SYSTEMS THINKING AGILE
LANGUAGES
🇬🇧🇺🇸 English FLUENT
· 🇵🇹 Portuguese NATIVE
· 🇪🇸 Spanish INTERMEDIATE
WHAT I DO
Services
From product strategy to AI-powered execution, I help teams turn complex problems into products people actually use.
- Product discovery
- User research
- Opportunity assessment
- Product vision and roadmap alignment
- Workshop facilitation
- End-to-end product design
- Complex workflow design
- Design systems
- UX optimisation
- Cross-functional collaboration
- AI-powered prototyping
- MVP exploration
- Concept validation
- Design-to-code workflows
- Faster experimentation cycles
WHAT I'VE DONE
Experience highlights
Over the last 16+ years, I've helped teams navigate complexity, align around opportunities and build products that create value for both users and businesses.
My experience spans enterprise software, B2B SaaS, regulated industries and operationally complex environments, including banking, compliance, mobility, scientific publishing and freight management.
Whether building design practices, establishing research programmes, launching products from scratch or helping teams adopt new ways of working, my focus has always been the same: turning ambiguity into clarity and ideas into outcomes.
Design leadership
Building teams, practices and ways of working that enable better product decisions.
Research programmes
Established research practices, frameworks and insights programmes from the ground up.
0→1 Products
Designed and launched products, platforms and capabilities from concept to delivery.
Design systems
Created scalable systems, patterns and processes that helped teams move faster with consistency.
Complex workflows
Designed tools used daily across operational and business-critical environments.
AI-enabled workflows
Applying AI to accelerate research, design, prototyping and product development.
Industries I've worked in
Over the last 16+ years, I've worked across regulated, operational and business-critical industries.
Automotive B2B e-Commerce Banking Corporate Governance tech FinTech FreightTech & Fleet management systems Geodesy and Surveying & Construction tech Global Health Media & entertainment Philanthropy RegTech & Compliance automation Scientific publishing Smart mobility & Digital payments Utilities
Organisations I've worked with
A selection of organisations, products and initiatives I've contributed to throughout my career.
Philanthropy 
Automotive 
Global Health 
Media & entertainment 
Scientific publishing 
Utilities 
Banking 
Smart mobility & Digital payments 
Smart mobility & Digital payments 
B2B e-Commerce 
Corporate Governance tech & Board management SaaS Teodoliten Geodesy and Surveying & Construction tech
FreightTech & Fleet management systems 
RegTech & Compliance automation 
Digital product & Innovation consultancy EXPERIMENTS
Tools & experiments
A collection of AI-assisted products exploring product strategy, design acceleration and problem-solving.
Tab Backlog
You've been telling yourself you'll "get to those tabs later." This extension counts them up, estimates your total reading time, and presents the evidence without comment. The conclusions are yours to draw. You have more tabs open than you think. This extension will prove it.
Try the tool SELECTED WORK
Case studies
Telpark
SMART MOBILITY & DIGITAL PAYMENTS
Simplifying a growing urban mobility ecosystem serving millions of users while creating a foundation for product expansion.
AQUGA
ENTERPRISE SOFTWARE & B2B MARKETPLACE
Building the foundations of a platform that connected SAP specialists with businesses seeking expertise.
Trustview
COMPLIANCE AUTOMATION & GOVERNANCE
Designing a compliance automation platform that transformed spreadsheets, emails and disconnected tools into a centralised, scalable SaaS.
WORK WITH ME
Let's close the gap
Whether you're scaling a design practice, untangling a complex product, or bringing AI into how your team works, I'd love to hear what you're working on.